Your domain name is the center of your Internet identity and the importance of having your own domain name goes without explanation. It is the same as branding your business or product.
When choosing your domain name, it’s important to have a domain name that is simple and memorable, yet at the same time properly describes your business.
Most searches are done using major topics or themes and not by names. Therefore, if your site’s most popular keyword is within the domain name itself, that site has a greater chance of being listed near the top for that keyword.
It is also a good practice to register variations of your name, including different spellings, product names, taglines, and associated words. One of the reasons for this is to ensure that these unused domain names don’t end up falling into the hands of competitors. Yet more important, when people attempt to search for your site and enter a variation of your domain name they will still end up with your site as a result.
Owning multiple domain names can help improve your search engine rankings and is part of our advanced search engine optimization plan.
Contact us today at 630-393-0460 to inquire about our domain name consulting services or fill out the contact form below.