Pay Per Click Marketing

What is Pay Per Click Marketing? Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content …

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Search Engine Marketing

Search Engine Optimization Illinois Search Engine Optimization (SEO) is the process used to increase your web sites visibility to the search engines and directories for keywords and phrases pertinent to your business. Search Engine Optimization can help place your web site among the top organic search engine results for a particular search, which will lead …

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