Costa Technologies provides Chicago SEO services to local businesses, including local SEO and Google My Business (GMB) campaigns. Local Search is more important than ever before.
Why? Mainly because it usually comes up before organic rankings, but also because it can be easier to rank for because you won’t have as many competitors. Also since mobile has become so big (over 50% of people will visit your site on mobile device), it makes sense that they would see local results first when searching for local businesses on their mobile phones. So the bottom line is that you want to focus on Local, Mobile and Video more than ever.
The foundation of a great local SEO campaign is an optimized Google listing. We have perfected the creation, verification, and optimization process for our clients. When it comes to local business advertising, an accurate and informative listing on Google is as valuable as having an ad in the yellow pages 20 years ago.
#2- Claim & Setup other Business Listings at top Directories
Google is not the only Local game in town! You want to also get listed in the Bing and Yahoo local directories, As well as having a YELP page and pages at a number of other online business directories. You want to make sure you have the same business listing that has your NAP **Name, Address and Phone # exactly the same on each site. Each of these listings is a CITATION and its important that your contact info is all the exact same.
#3- Do On-Site Optimization with a focus on Local
You also want to do a number of things on your website that can help your Local SEO Efforts. You want to create city pages for each of the locations you want to target. Then optimize that page with content from Wikipedia and other general info on the location. Then you want to create blog posts around different locations, embed your Google map listing into your contact page and a number of other on-site things.
#4- CITATIONS & Press Releases – Find existing citations, fix citations and get new citations
Citations are the FUEL for your Chicago Local SEO program. Citations are to Local SEO as Links are to Organic SEO. You want to get as many high quality citations as possible. Then the real trick is finding the obscure citations of some local businesses that will list your site and getting niche specific and location specific citations. Getting citations from local businesses that are close to you in proximity is a great thing. Press Releases are another way to get links and citations and can make a huge difference if done right.
Reviews are Gold Jerry. Everyone is now expecting to read reviews on everything and they can go a long way. If a company has 2 one star reviews, forget it. Yet if they can get 20 5 star reviews to offset those two bad reviews, well thats not as bad, The key is getting new fresh reviews on an ongoing basis and having a Review System in place to get new reviews every time you have a new client that is satisfied.
#6- SOCIAL MEDIA – We will tie together your existing social media profiles with your Local SEO campaign
You can do posts on your social media accounts that link to your local Google listing. We will also setup your Google My Business Post page to do auto posts twice per week along with custom images and videos.
#7- VIDEOS – We will create a YouTube channel and multiple videos to assist with your Local SEO campaign
Videos are HUGE now and people just expect videos these days. So you really need to add some videos to your blogs and facebook posts. You can do a video around anything and if you really want to get your point across you must have MANY MANY videos. You can post videos on your Google My Business account, you can use videos in your Facebook ads and pretty much every social media account is better when you add video. So its not about should you create one or two videos for your site, NO it should be what is the plan to add 10 videos per week for next 50 straight weeks.
An effective Chicago Local SEO campaign is critical for any small business that wants to succeed. Think of Local SEO as today’s yellow page directory. When a homeowner’s ROOF starts leaking, they simply go to the computer or grab their smartphone and search for “roofer.” The search engine provides homeowners with a list of local companies that can help.