Press Release Marketing

Chicago Press Release Marketing Services

A good Press Release can be a valuable part of the overall Content Marketing strategy.   If you have a good piece of interesting news that warrants a press release, then no doubt it can provide great value to have a press release done. It will get you in front of a new audience and also get you some new links to your website.  So this is as good thing for Organic SEO and Local SEO purposes.


  • 92% of journalists use search engines to research stories and 81% of journalists use search engines daily (MarketingSherpa)

  • Blog readership, RSS feed subscriptions and social media sites are visited in record numbers

  • Journalists using Google News surpass usage of major networks, like MSNBC & CNN!

Before you write and issue a press release, ask “Is there news value in this story? And, “Does it warrant a release?”.    You dont want to just make something up or issue something to just to try and make an obvious marketing ploy.  It wont be accepted in most cases. 


You can create a press release for numerous reasons and if accepted, you will get your press release in front of a lot of media sites with a lot of potential for traffic and links.   If your story is really interesting, it could be picked up by other media sites, or shared by others via social media.

The end result could be a lot of links, and also citations of your contact info, that can help your overall Chicago Local SEO campaign.   I see a LOT of benefits of content marketing in general and press releases specifically.


Reasons for a Local Business to issue a Press Release:

  • New Service Offered

  • Changes in corporate identity, such as a new company name or logo

  • New Website, Blog or Microsite Launches

  • Recent Company News

  • Any Kind of Awards

  • Corporate philanthropy (Volunteer work or donations)

  • New YouTube Video Channel Launch

What are the benefits of a press release?

One of the most obvious benefits of a press release is that it can generate a news story. Even a small mention in the media can extend the reach of your news. A press release can help clients, former classmates, and others find you. A press release highlights your expertise, provides content for your website, and builds inbound links when distributed through a wire service.

Press releases represent a great way to engage in inbound marketing. No longer do you have to rely on a constantly churning media list to secure coverage and visibility. Today, your press release has thousands of opportunities to make a lasting impression online.

Having a solid press release can then be listed at many different media sites, usually ones that are well trusted with Google because they have been around a long time. These are the kinds of links that are usually really hard to get. SO if you can get a number of different media sites that will list your press release and thus links to your site, well thats a big win.   THEN On top of it, you also get CITATIONS of your NAP, your Name ADDRESS and Phone # and these can help your Google Local SEO Rankings.   So as long as you have a good piece of news, it makes a lot of sense ot use a press release to announce it.