Chicago Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.  SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

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Chicago SEO Tips and ideas to increase site rankings:

  • Add a blog to the website to enhanse your perceived authority and increase your opportunities for keyword application.

  • Promote your content regularly on social media choosing just a couple platforms to focus on. No one can realistically be on them all and do a credible job..

  • Use an email marketing strategy from a good provider such as Aweber.com or Mailchimp

  • DO NOT use your corporate email addresses to send marketing email or you risk having your regular email rejected by your customers email servers.

  • Get promoted on someone else’s email list in exchange for promotion on yours.

  • Start a Google AdWords campaign. Adword details are available here. https://adwords.google.com

  • Advertise on Facebook. “Organic reach” is great but you can’t count on your friends and followers to always share your social media messages.

  • Don’t discount Twitter, Google+, LinkedIn, Pinterest, Slideshare, YouTube or other social platforms. Visit each one, see how they differ and choose a couple that would work best for your campaign. They’re not one-size-fits all.

  • Guest post on other websites. Your suppliers and other business contacts would be a good place to start.

  • Get other websites to talk about you. Trading links is a great way to enhance SEO.

  • Create shareable content. Be an expert. Make it visual.

  • Create back links to your website at every opportunity. This should be on your mind daily; thinking about new ideas and places on the Internet that will accept links to your website.

  • DO NOT pay for back links! These will get you penalized from Google.

  • Get listed in every directory you can find.

  • Syndicate your website content. Many publications will carry your stories, if they are meaningful to their readers.

  • Content must be new and not copied from another website to get recognized expertise.

  • Monitor your site metrics. Get monthly ranking reports on your search keyword data and use the information to guide content revisions.

  • Create CONTENT, then Create more Content!!

 

By ctech1

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