Using a Chatbot for Your Business

What are Chatbots and How Do They Work?

Do you remember when it wasn’t necessary to have a website? When most boards would scoff at the value of running a Facebook page? Now Gartner is telling us that customers will manage 85% of their relationship with brands without interacting with a human by 2020 and publications like Forbes are saying that chat bots are the cause.

I’m sure most of you must’ve interacted with a chatbot by now on Facebook Messenger. It is adopted by thousands of companies and becoming more and more popular. There are two concepts which everyone gets confused while understanding a chatbot platform, and that common confusion is between chatbot development platform and publishing platform.

A chatbot publishing platform is a medium through which the chatbot can be accessed and used by the users. This is where your chatbot that you create with software like Chatfuel or Manychat, is then accessed on something like facebook messenger.

A chat bot development platform, on the other hand is a tool/ application through which one can create a chatbot. Chatbot platform helps you by letting you add more functionality to your bot by creating a flow, machine learning capabilities, API integration etc.     (This is where you would TEACH Your Robot! You would program the robot to have answers to a variety of different questions a potential client might have for you)

Chatfuel –

Any person without any knowledge of coding can create his/her own bot on Facebook Messenger using Chatfuel. It provides features like adding content cards and sharing it to your followers automatically, gathering information inside Messenger chats with forms and let users request info and interact with your bot with buttons. Since people are more comfortable with chatting than selecting options from a chatbot. It also provides Artificial Intelligence technology for scripting interactive conversations. And using AI to recognize user answers to provide the appropriate response.

It is completely free for anyone to make a bot on its chatbot platform. Although after your bot reaches 100K conversations/month you will have to contact their team to subscribe as a premium customer. Many multinational companies like Adidas, MTV, British Airways, Volkswagen etc are using Chatfuel for their Facebook Messenger chatbots.