Google has a lot of Names that can be confusing. What is GMB?
GMB is short for Google My Business. Yet what is Google Places for Business vs. Google+
*** Bottom line is just worry about Google My Business and realize it is what comes up when people google your business name and it usually is in the big box on right side and it has info about your business including your Google reviews. Google Places is gone and Google Plus is like Facebook but do you really need another facebook? Answer is no.
If you’re confused about the many names and options for managing your Google presence, you’ve got a right to be. Google Places used to be Google’s tool for owners to manage their business profiles, but it was retired in 2014.
Now Google My Business is the central hub to manage how your business appears on Google Search, Maps, and Google+.
So, what’s Google+? It’s Google’s social network (the closest example is probably Facebook). You can join or start Communities — public or private groups organized around a theme, like Knitting — and follow or create Collections — think Pinterest boards.
A Google+ account for your business lets you interact with niche groups and post pictures and updates. In other words, it’s like a Facebook page for your business. You can access your Google+ account from your Google My Business dashboard (but a Google+ account isn’t necessary to have a GMB account).
BOTTOM LINE…. GMB is King.
Do you need a Google+ account? No — and if you’re short on time, it might be better to focus on other marketing and/or social media channels.
Do you need a Google My Business account? If you’re targeting local customers, I highly recommend it.