Google AdWords PPC


What is Google AdWords?

Google AdWords is Google’s main advertising product and main source of revenue.  Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each.

How Does Google Adwords Work?

If you type in a search term at Google like Boston Limousine, two types of search results come up: on the left and below the search box are the organic search results that are also known as natural or free results.

On the right side of your browser screen, and sometimes at the very top, above the organic results are the Sponsored Links, these are the pay per click results from the Google adwords program. (SEE Image below)

An advertiser only pays Google for the times when someone actually clicks on the ad and goes through to the advertiser’s website.

The higher the advertiser bids on a keyword, combined with other factors, the higher in the rankings the ad appears, and the more likely it is that web searchers will see the ad.

Its not always a matter of bidding the highest though, you have to have a high click through rate and a high quality score for your ads.  Yet usually bidding high will get your ad towards the top of the page, yet sometimes its a better idea to lower your Cost-Per_Click (CPC) and instead of being #1 for $10 a click, you can be #4 for only $2 per click. It takes some tweaking and experimenting with different strategies but the goal is to drive as much focused and qualified traffic to your site for the best possible value.


We can help market your business via Google Adwords.  We have helped many clients  market via Adwords and have driven a steady stream of qualified visitors that have turned into new clients. Adwords is one of the best ways to market your site online and it can give you immediate results.

Contact us today to see how we can help your business succeed with Google adwords. Call us at 630-393-0460 0r fill out the online PPC contact form below.

[si-contact-form form=’4′]