Google My Business POST Tips

Chicago Google Local SEO

How to make great business posts


When customers find your business on Google, they can see offers, news, and events from your business posts that show on Google Search and Maps. You can use posts to tell customers about:

  • Events such as a jazz brunch or an in-store session

  • Offers/specials such as sales and discounts

  • Product updates such as new merchandise

  • Announcements such as “Open late this Saturday” or “Special guests this week!”

A post to your customers on Google should be brief, useful, and inspire action, and photos should be well-lit and in-focus.

Here’s what makes the post work well: (From GOOGLE….)

  • The photo is clear, well-lit, and with good framing

  • The headline and writing inspire action: “Mother’s Day special brunch package,” “Spoil your mom”

  • The post is brief and includes only necessary details: “special prix fixe $20 brunch menu,” “famous pecan French toast”

  • There’s a clear call-to-action: “Book now”

5 keys to writing a post

  1. Post type: Is your post about an event? An offer or time-sensitive deal? Do you have news to share? Consider what you want your post to do — whether to encourage customers to visit your store, sell something, or announce a new feature.

  2. Photos: Take a high-resolution photo reinforcing your message so your post will stand out. Photos should be: Simple, direct, and in-focus. Well-lit, with bright, vibrant colors. At a minimum resolution of 720px wide by 540px tall, in JPG or PNG format.

  3. Title (if your post is an event): Describe your event in 4-5 words. You have 58 characters for your title.

  4. More details: Be clear about the offer/event. You have up to 1,500 characters for the details of your post, but the ideal length is between 150-300 characters.

  5. Call to action: Include instructions such as “Buy,” “Book online,” “Learn more,” “Call,” or “Visit.”

Read about How to Create a Google My Business POST

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Chicago, Il 60630

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