Mobile Marketing

Google Finally Takes A Clear Stance On Mobile SEO Practices

Today at SMX Advanced during the iSEO panel, Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile SEO. In short, Google recommends you go with a responsive design when possible, otherwise you can use device-specific HTML but Google asks you to take certain steps to communicate when you are using device-specific HTML. Google has …

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The Rise Of Local Mobile Pay-Per-Call – 3 Tips For SMBs

Local mobile pay-per-call advertising has kicked into high gear in 2012 . Since mobile devices are not only search tools but phones at their core, mobile pay per call is a natural ad model for businesses aiming to capitalize on ever-expanding consumer mobile usage. While national ad programs formerly comprised the majority of pay-per-call ads, …

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