Pay Per Click Marketing

The Rise Of Local Mobile Pay-Per-Call – 3 Tips For SMBs

Local mobile pay-per-call advertising has kicked into high gear in 2012 . Since mobile devices are not only search tools but phones at their core, mobile pay per call is a natural ad model for businesses aiming to capitalize on ever-expanding consumer mobile usage. While national ad programs formerly comprised the majority of pay-per-call ads, …

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Pay Per Click Marketing

What is Pay Per Click Marketing? Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content …

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