Video Pay Per Click Marketing – Google and YouTube
If you have a video, you might consider promoting it via Google adwords for video. They have a special right now where if you spend $25, you will get $100 in free ad credit. That makes it a total no brainer!
If you are using Google AdWords to generate leads and drive sales, you’ve probably noticed increasing competition for many of your keywords over the last few years. As a result of that competition, it has become more expensive to run a traditional AdWords campaign.
Luckily for you, many marketers have yet to discover Google AdWords for video, and this presents a HUGE opportunity. With AdWords for video, you’ll often find less competition and much cheaper keyword costs. All good things, right? Of course, costs will vary greatly depending on your industry and keyword focus, but on average, they are about 6 cents per view or click.
Here’s what you need to know in order to run a successful AdWords video campaign.
AdWords for Video – A Quick Overview
AdWords for video enables you to display video ads in the YouTube search results or before, during, and after videos on YouTube and the Google Display Network. Unlike a traditional AdWords campaign, with AdWords for video, you can use demographic targeting to more efficiently reach your audience.
The targeting options are fairly basic (age, gender, and interests), but still, they are useful. This is the biggest advantage of using AdWords for video, as you have much more control over who sees your advertisement.
Google TrueView – Three Types of Ads
Google TrueView videos are called such because advertisers are charged only when a video actually is viewed by a user. The biggest strength of TrueView is the feedback provided to advertisers. Who are the users? Where are they coming from? And most importantly, are they watching?
The best video marketers are able to interpret this data to make better-informed keyword and targeting decisions. By reviewing this data on a daily or even weekly basis, you’ll be able to significantly decrease your cost per click/view over time.
The three formats offered in TrueView are in-stream, in-search, and in-display. (Note that in-slate is no longer available and was discontinued by Google in June of 2013.) Each works a bit differently, and those differences are worth noting, as they influence how people come into contact with your ad and what they must do to access it.
In-Stream: Ads play at the beginning, middle, or end of YouTube partner videos (partners are any YouTube user that has decided to make money by displaying ads in their videos). Viewers have the option to skip the ad after 5 seconds. If the video ad is 30 seconds or longer, you’re charged once the ad reaches the 30-second mark. With shorter ads, you’re charged only if the entire video runs.