Google AdWords Tip: PPC Marketing (2012 Tip Still Works in 2019)


This post below was done back in 2012. For organic SEO purposes, its good to review your older content and do something with it.  You might delete it if its no longer relevant, or more likely you would 301 redirect it to a more relevant post or page within your site.   

You also could do what Im doing here and thats update the content for today, and save it as a new post with todays date.  Then add a bunch of new content and LSI related keywords to your updated post and also add more images, embed a video or two and maybe go all out and throw in a infographic.

This way Google sees that your updating your content and keeping it fresh!

[dt_highlight color=””]—-> Google PPC TIP from 2012:[/dt_highlight]

Marketing your site with Google Adwords is STILL a very good idea, but you must keep a lot of different things in mind when setting up a new campaign at Google Ads – THIS is one big change from 2012 to 2019, its NOT Google Adwords, its Google Ads!

By default a new campaign will show ads on the search AND display networks. These are two very different networks and should be handled separately. Search is based on what the user actually typed and indicates a user that is actively involved in looking for something. Display is placing ads next to content on various sites around the Internet. These people are not actively looking and you need to pull them away from what they’re reading. This means different ad copy and different targeting.

Most people might not even know what the display network is or how it works. It might not be a good idea for your business and can cost you more money. I dont know why Google opts people into the network, I mean you have a choice when setting up campaign but some people might miss it.

*** This is still true and you still have the display network and of course the search network has worked out pretty well.   ALSO its true that you should setup different campaigns for different things and keep things as tight as possible

SO either way, the bottom line is that you should when setting up an initial campaign OPT OUT of the Content network and just setup your initial campaign for Search only. THEN if you do think you might want to use the content network and try advertising on it, then setup a separate account and this way it can be less confusing. Also you should probably setup different types of ads on each.

The main reason to setup different campaigns is because if you have them on both, it will effect your overall CTR (Click through rate) and that could have a negative effect on your Google adwords quality score.   *** Yep that still makes sense!


If your business needs assistance with marketing with Google adwords or doing any kind of Chicago pay per click (PPC) marketing, contact us today at 630-393-0460 or fill out the online PPC contact form below.

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