What is Pay Per Click Marketing?
Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements are shown on web sites with related content that have agreed to show ads.
Pay per click search engines such as Google Adwords and Bing/Yahoo allow you to purchase rankings for keywords and phrases associated with your business. You only pay for those visitors that actually click on your listing and visit your website. The cost is determined by a number of factors but usually related to the number of other people bidding on the same keywords.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.
ILLINOIS PAY PER CLICK MARKETING SERVICES
Costa Technologies will setup the PPC accounts for your business, do the keyword research and come up with the best possible keyword values. We then setup multiple Campaigns, adgroups and landing pages for your site. We then monitor and maintain the account.
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