FACEBOOK MARKETING FOR LOCAL BUSINESS
Facebook is making BIG changes to how content is shown on the network. When Facebook’s two billion users scroll through their news feeds in the coming weeks, they can expect to see more content from their friends and family, and less from businesses, brands and media, the company announced Thursday.
The ultimate goal, CEO Mark Zuckerberg said in a post, is to make people feel more positive about the time they spend on social media. The content Facebook shows “should encourage meaningful interactions between people,” he said.
So here is what we know so far:
#1: Video will get less watch time. Inference: you’ll see less video in the News Feed.
#2: Links to external pages will get less visibility. Thus, they won’t be showing as many links to blog posts, news, and so on.
#3: ALL posts from people and pages will be impacted. In Facebook’s News, Media, & Publishing group, Adam said the following, “The update applies to all post types, from pages and people.”
So what are the important ranking factors?
Facebook will “prioritize posts that spark conversations and meaningful interactions between people,” said Adam.