Chicago Social Media Marketing
Does your Chicago local business have a social media plan? You should by now at the very least have a Facebook page. Then Twitter, Google, YouTube and Instagram are other must haves these days. Pinterest, Linked-In and a few others are pretty key as well and you want to have a presence on all the big social sites with a description of your business, photos and a link to your site.
SOCIAL MEDIA CONTENT SCHEDULE
You also want to have a social media marketing content gameplan in place. You want to have a system in place where your creating NEW Content via your blog, and then you want to have it setup so that blog post is automatically posted to ALL of your social sites. THEN you also want to have another system in place where you curate content from other sites and post things to your social accounts such as images, memes, videos, quotes and anything else that will captivate, entertain and inform your audience.
SETTING UP CONTENT QUEUES
You want to have a CONTENT Marketing SCHEDULE in place. One where you have content created in advance and organized so that certain things are posted on certain days and at certain times. You can have it setup so that your posting something to your twitter account every hour, or you can do 3 posts a day at Facebook or a new YouTube video once every Friday. The key is having the content in place. So obviously you can only create so much new unique content, but you can have images created, videos and then use content from other sites that are not your competitors. Curated content is basically just using content from other bigger sites. So if your a fitness site selling products, your blog would feature unique content but you might also have articles from other fitness bloggers. If you had a golf site, you would look for any bigger sites that had golfing articles or news about golfing and including those posts on your blog. You can create a content queue that has a combination of posts of your unique content, a few other sites curated content along with videos and images to have automatically posted to your Instagram, Pinterest and YouTube accounts.