SEO works by making changes to a website’s content, structure, and coding in order to make it more attractive to search engines. The process typically involves researching keywords, optimizing on-page elements such as headlines and meta tags, and building backlinks to the site.

Search engines use complex algorithms to determine the relevance and authority of a website. These algorithms take into account a variety of factors, including the content on the website, the number and quality of backlinks pointing to the site, and the overall structure and design of the site.

When a user conducts a search, the search engine’s algorithm will scan and index the content on millions of websites. After that, it will rank the website based on the relevance and authority of the website.

By optimizing a website for search engines, a business can improve its visibility in search engine results pages (SERPs), resulting in more organic traffic to their site. However, it’s important to note that SEO is an ongoing process and requires regular updates and maintenance to maintain and improve the search engine rankings.

Different search engines use different algorithms to determine the relevance and authority of a website, so it’s possible that different SEO strategies may be needed for different search engines. However, the core principles of SEO are generally the same across all search engines, and a good SEO strategy will usually be effective across multiple search engines.

It’s important to focus on creating high-quality content, optimizing on-page elements, and building relevant backlinks to your website, as these are all factors that are important to the search engine ranking. You should also make sure that your website is technically sound and easy to navigate, as this will make it easier for search engines to crawl and index your site.

However, it’s also important to keep in mind that different search engines have different rules, guidelines, and best practices, and you may need to tailor your SEO strategy to align with these guidelines. For example, Google has a set of webmaster guidelines that you should follow, while Bing has its own set of guidelines.

In summary, while it’s important to keep in mind the different algorithms and guidelines of different search engines, it’s usually more effective to focus on a general SEO strategy that focuses on creating high-quality content and making your website easy for both users and search engines to navigate.

SEO is a multifaceted practice that requires many different actions to be taken on a website for it to be optimized for search. Many people correlate SEO with high-quality content as search algorithms have highlighted content as an important ranking factor. Algorithms are looking for content that answers the users’ search intent. If your content speaks directly to your audience, your website will be served up to users by Google. But content alone isn’t good SEO practice. You need links from authoritative external sites pointing to your site in the form of a backlink and these external sites need to have a good domain authority score. Also, best practice entails full blown on-page optimization which means optimizing your meta content, images and tags. And then, consider the technical aspect of SEO – does your website have great architecture? How’s the User Experience (UX)? Is it easily navigable? And have you made sure to link your pages internally?