Chicago SEO Marketing
Search Engine Optimization (SEO) is the process used to increase your websites visibility to the search engines and directories for keywords and phrases pertinent to your business.
Chicago SEO is what needs to be done in order for your website to come up in the Google search results when someone does a search for your type of business. If you are a restaurant in Chicago, you want your website to show up when people are searching “Chicago top restaurants” or “find a restaurant near me”.
GOOGLE SEO MARKETING
Google is still King Kong among search engines and should be the main focus. You must let Google know what you do for starters, then you want to optimize your website for Google. Then you want to focus on creating high quality content related to what you do. You then want to earn links from other websites by creating this high quality content and then you want to do other things to build your link profile.
Earning links is important, but you have to do all of it in order to have a chance, and then you have to keep doing it. You are are way better off doing it the right way, the white hat SEO way, instead of thinking you are going to find a hack that will fool Google. They exist and you can do a few different things, but it probably wont last. You want to build trust with Google and let them know who you are and what you do.
SEO Chicago IL
If you have a business in Chicago, you need SEO services bottom line. People have come to realize that organic SEO and getting your website ranked at Google is a top priority. Getting your Chicago SEO business ranked high at Google takes time and effort. You need to do all the obvious stuff, but then you need to go overboard on creating content and good quality and unique content.
Ranking Your Keywords with Google Takes Time
Chicago Search Engine Optimization (SEO) can help place your web site among the top organic search engine results for a particular search at Google, which will lead users looking for your service to your web site. This is a good way to establish your web presence and gain a solid flow of traffic to your site, which can often time lead to new business.
Yet it will take time to get results these days. You have to set a good foundation and do all the little things, then you have to really focus on your content and creating high-quality content that is at least 2000 words long, or at least your best content should be that long.
Thats frigging long! Im only at 1000 words now, and gotta keep typing to get to 2000! Yet you can do it! Its not that hard once you get on a roll, and thats what you will need to do no matter what. Even if you pay someone to write the content, YOU the business owner and boss will need to read it. Who doesnt like to sit down to a nice 2000 word document when you have a ton of things to do! Nobody but it must be done and its very important and if you take that attitude, you will be more successful with your website.
SEO KEYWORD RESEARCH IS KEY
Search engines have a different set of rules as to how they rank websites. Among other things, SEO involves keyword research to find all the possible key phrases people might use to locate your site. So if you are a Chicago dentist, you will want to be ranked for chicago dentist terms, but then there are a lot of other possible keywords of each of the dental services like root canals, crowns, cleanings, etc. Then there are geographic keywords and you pretty much want to be ranked for everything.
You must use a good keyword research tool. Google is the best of all time, the Michael Jordan of search engines, yet the Google keyword tool sucks! Its just not that accurate anymore, and even with analytics Google only tells you like 10% of the keywords, not helpful. Yet if you pay the extra fee to Ahrefs or SEM rush, its usually worth it. Yet you can also use free keyword research tools like Neil Patels Ubersuggest, a great tool.
EARNING BACKLINKS TO YOUR WEBSITE
Obtaining links from other web sites is key to building your sites link score, which is an important factor when search engines rank your web site. A combination of all these things will get your site listed at the top of the search engines and get people visiting your site. YET no doubt about it, EARNING Links is the #1 thing that will determine your Google organic seo rankings. Its not the only thing, but its just key to EARN links from other sites.
I say earn and not buy links, because Google doesnt want you buying links and its against the Google guidelines. So bottom line is most people do that, and some things are basically buying a link, like when you get a legal directory listing. You are buying a list that includes a do follow link. Yet at the end of the day, you must have good quality content, videos, images and infographics that explain what you do, if you do a good job with this, it makes getting links a LOT easier. People will want to link to your good content and thus that is earning a link and what you need to do in 2019 in order to get better Google SEO Rankings.
Chicago SEO Service
ORGANIC SEARCH ENGINE POSITIONING PLAN:
We do extensive research into your business and website, as well as your competitors. We use state of the art software to come up with the keywords that are most important to your business and create a master list of keywords, which we use to create the initial optimized code for your web site. We then update the pages within your webs site and make the site as search engine friendly as possible.
We create new content for your site, or update the existing content with a focus on your main keywords. We do on page optimization and also interlink your pages.
We then get links from other related sites to your site, which will help increase your sites overall Link Score.
We help you establish a Social Media Marketing plan and setup Facebook, Twitter, YouTube and Linked In Accounts.
We setup a Google webmaster Account and setup XML Sitemaps for Google and other search engines.
We monitor your web sites progress and make sure that it is not only included in the search engines but that it is ranked high for as many keywords as possible.
2019 Chicago SEO TIPS
#1- Add a blog to your website and then use it! Posting new content on a regular basis will help your SEO efforts more then most anything else.
No doubt adding new content is the best way your going to generate new SEO Rankings and potential additional visitors to your site. Every new piece of unique content you create can lead to more visitors via the search engines. Yet its more about quality over quantity. Doing 20 posts of like 300 words each on different topics is not going to be as good as doing just one good 2000 word post. The odds there is that the 2000 word post will rank at Google, while the 20 other posts will do nothing at all. Also doing one good post once per month is better then doing 20-30 posts in one month. Unless the 20-30 posts are all great content, but you want to take your time and do it right.
#2- Do research on your competition and what they are ranking for and the type of links they have. Then try and emulate them the best you can.
The best tools for this are AHREFS & SEM Rush. They can give you all kinds of valuable info on what kind of links your competitors have, what they are ranked for, how much they are spending on Pay Per click and all kinds of other valuable metrics.
#3 – Remove duplicate content. You can be penalized for having the same, or very similar, content on multiple pages of your site.
This has become more important then ever and content is the key to SEO. Yet having duplicate content can have a negative effect on your SEO rankings.
FREE SEO ANALYSIS & PROPOSAL
Contact us at 630-393-0460 or fill out the form below for a FREE SEO Analysis and Proposal. We will do a full SEO audit on your website and let you know exactly how many links you have, what your DR (Domain Rating) score is and many other things.